Slide contents
- DirecToTarget
- The Sales Funnel
- Web advertising conversion funnel
- How do we improve suitability? Customer segmentation
- What does customer segmentation aim to achieve?
- Defining customer segments
- We are social creatures. We socialize.
- A lot of socialization is done on
- A lot of information is available online.
- Can this information be used for better customer targeting?
- DirecToTarget
- Clarifying Client Discovery Process
- Using the results in practice
- DirecToTarget
- DirecToTarget and the Advertising Technology Landscape
- Limitations
