Kako obogatiti svoje podatke

  • Gaber Terseglav
  • December 2014

Slide contents

  • DirecToTarget
  • The Sales Funnel
  • Web advertising conversion funnel
  • How do we improve suitability? Customer segmentation
  • What does customer segmentation aim to achieve?
  • Defining customer segments
  • We are social creatures. We socialize.
  • A lot of socialization is done on
  • A lot of information is available online.
  • Can this information be used for better customer targeting?
  • DirecToTarget
  • Clarifying Client Discovery Process
  • Using the results in practice
  • DirecToTarget
  • DirecToTarget and the Advertising Technology Landscape
  • Limitations