Market Intro

  • Kristjan Pečanac
  • November 2013

Slide contents

  • Market intro
  • Why start-ups fail?
  • The Magic Chart
  • New market
  • Targeting -> Segmenting -> (Positioning)
  • Market
  • Market
  • How to think?
  • Phases
  • Nail it than scale it!
  • Customer Development
  • Process
  • BUSINESS MODELING FRAMEWORK
  • Experiment Report/Plan
  • Validation Board
  • Business modeling framework
  • Validation board
  • ToolBox
  • Business Model Canvas
  • The Magic Chart
  • Market Tools
  • Target market
  • Market
  • Target segment
  • Influence map
  • Empathy map
  • Product tools
  • What are they really buying?
  • Emotions
  • Emotions
  • Emotions
  • Value Propostion Canvas
  • P/F/B
  • Competition
  • Porter's Five Forces
  • Metrics
  • Customer Funnel
  • Cohorts
  • Cohorts
  • BY FRED WILSON
  • Earyvangelist Pyramid
  • Define optimal user segment
  • Optimal customer
  • Systematically test your model
  • Pill
  • Problem map
  • Pill