Slide contents
- Customer profiling
- “discover the unexplored”
- "targeting -> segmentation -> positioning"
- Customer profiling process
- Segmentation –Top down Customer profiling - Bottom Up
- New market
- Early adapters pyramid
- Customer type
- What are they really buying?
- Emotions
- Emotions
- Emotions
- Customer buying process
- Customer buying cycle
- Importance for business buyer
- Web/mobile stages
- Mapping Customer Perception
- Mapping content to the Buying Cycle
- Buying process map
- Lead Funnel Process
- Customer journey mapping
- Customer Experience Journey
- Customer Experience Journey
- Feelings
- Journey
- Visitors Flow
- Customer journey mapping game
- Processes & Tools
- Storyboard
- Framework
- Stories, Triggers, Scenarios, Feelings
- Framework
- Stories, Triggers, Scenarios, Feelings
- Framework
- Example
- Influence Map – Empathy Map
- B2B
- Steve Blank: Build the Organization Map
- Steve Blank: The Influence Map
- 6 elements > 6 questions
- Homework
- Earlyvangelist
- Influence Map
- Empathy Map
- introspection
- Cycle
- Phases
- Focus
- Cycle
