Slide contents
- Lecture: Market 1 of 2
- Market – What will we talk about?
- Targeting -> Segmenting -> (Positioning)
- Product/Market fit
- Product/market fit?
- Target market – product/market fit
- Market is NP Problem
- CUSTOMER INSIGHTS
- Customer financial metric - ROI
- The Magic Chart
- Customer financial metric - ROI
- The Magic Chart
- Market tools
- Market value & timing
- TAM
- Market value & timing
- TAM
- New market
- Startup Strategy Matrix
- Market types
- Startup Strategy Matrix
- Market types
- New market
- Market types
- Tools
- Market is NP Problem
- Tools
- Homework Step 2: Target market – target segment
- Problem map
- Target market
- Target Segment
- Build
- CUSTOMER INSIGHTS
- Tools
- Problem map
- Build
