start:Something Fall 2013

Market - Metrics strategy

  • Kristjan Pečanac
  • September 2013

Slide contents

  • Metrics and Strategy
  • Sale dashboard
  • The Magic Chart
  • New market
  • Why should we measure?
  • Market
  • Dave McClure's AARRR
  • The Steve Blank “Get, Keep and Grow” Customers Funnel
  • Metrics to Help You Make Wise Decisions About Your Start-Up
  • Metrics
  • The Steve Blank “Get, Keep and Grow” Customers Funnel
  • Acquisition & CAC
  • Retention
  • Referral
  • Cohort
  • Conversions and Revenue
  • MRR Bookings
  • Conversions and Revenue
  • MRR Bookings
  • Viral
  • User/customer Life time Value
  • Steve Blank’s The Problem Pyramid
  • Analyse Feature Usage
  • Anaylse Time to Complete an Action
  • AARRR
  • Example conversion Metrics
  • Cohorts
  • The Steve Blank “Get, Keep and Grow” Customers Funnel
  • AARRR: 5.step startup metrics model
  • Workshop
  • Online marketing paradigm shift
  • Good metrics
  • Product ->
  • Strategy key topics
  • Barriers to entry
  • Competition
  • Comparison of Financial Services
  • Crossing the chasm
  • Chasm
  • Market Product
  • Startup strategy matrix
  • Product Strategy Vision
  • Apple video
  • Simon Simonek
  • Driving metaphor
  • LEAN STRATEGY
  • Product/Market fit
  • Define LEAN goals/objectives
  • Optimal learning loop
  • Takeaway
  • Positioning
  • Positioning
  • Positioning
  • Positioning Statement Template
  • Workshop: Define LEAN goals/Milestones
  • Experiment Report
  • Additional material
  • Online Tools
  • Lean Startup Cycle
  • Unfair Advantage
  • Funnel
  • SWOT analiza
  • MRR Bookings
  • The Magic Chart