Value Proposition Canvas

Slide contents

• “discover the unexplored”
• "targeting -> segmentation -> positioning"
• Customer profiling process
• Segmentation –Top down Customer profiling - Bottom Up
• New market
• Early adapters pyramid
• Customer type
• What are they really buying?
• Emotions
• Emotions
• Emotions
• Customer buying process
• Customer buying cycle
• Importance for business buyer
• Web/mobile stages
• Mapping Customer Perception
• Mapping Content to the Buying Cycle
• Buying Process Map
• Lead Funnel Process
• Customer journey mapping
• Customer experience journey
• Motive
• Feelings
• Journey
• Visitors Flow
• Customer journey mapping game
• Processes & Tools
• Storyboard
• Storyboard
• Stories, Triggers, Scenarios, Feelings
• Comic
• Influence Map – Empathy Map
• B2B
• Steve Blank: Build the Organization Map
• Steve Blank: The Influence Map
• 6 elements > 6 questions
• Homework
• Earlyvangelist P/F/B
• Influence Map
• Empathy Map
• Value proposition - MVP
• Value proposition model
• From market to competitive advantage
• Value proposition model
• Earlyvangelist P/F/B
• Value proposition canvas
• Value proposition's
• Cost - Risk - Benefit
• Business model canvas + Value proposition canvas
• Business model canvas + Value proposition canvas
• Why, How, What?
• assumptions
• Value proposition designer
• Uniqueness
• Value Audit
• the challenge: balancing act
• the challenge: balancing act
• Sample customer Discovery Scorecard
• Product Channel
• Product Positioning Statment Template
• Customer Funnel
• Savings calculator
• MVP - Minimal Viable Product
• Minimal Viable Product
• Minimal Viable Product
• The four levels of selling points
• minimum + Viable
• Keep it simple
• MVP
• The value of launching an exceptional product vs. an MVP
• Cash - Time
• Viable
• Roadmap
• MVP
• VPC
• Product Creation
• Entrepreneurship Science and …
• The Art of Product Creation
• The Art of Product Creation
• Zen and the art of motorcycle maintenance
• Curiosity gave life to creativity
• Value Creation
• "Everything you can imagine is real." Pablo Picasso
• Keep it simple
• Design thinking
• Design thinking process
• Design thinking process
• Iron triangle
• Conditions
• how to brainstorm: Rules
• Canvasing - Tools and Processes
• Systematically test your model
• BMC
• Lean Canvas
• Concept design
• Driving trends
• BMC Product Canvas
• Product Increment MVP
• Product Vision
• Product Vision
• Lean Canvas
• Design your own canvas
• Service bluprint
• Service bluprint
• Service bluprint
• Service bluprint
• Earlyvangelist P/F/B
• VPC
• Reserved
• Lean Startup
• User Group
• Personal Development
• Part 2: Customer side
• Part 2: Customer side
• Part 2: Customer side
• Part 2: Customer side
• VPC