Login with Facebook
start:Something Fall 2013
Value Proposition Canvas
Kristjan Pečanac
September 2013
Slide contents
“discover the unexplored”
"targeting -> segmentation -> positioning"
Customer profiling process
Segmentation –Top down Customer profiling - Bottom Up
New market
Early adapters pyramid
Customer type
What are they really buying?
Emotions
Emotions
Emotions
Customer buying process
Customer buying cycle
Importance for business buyer
Web/mobile stages
Mapping Customer Perception
Mapping Content to the Buying Cycle
Buying Process Map
Lead Funnel Process
Customer journey mapping
Customer experience journey
Motive
Feelings
Journey
Visitors Flow
Customer journey mapping game
Processes & Tools
Storyboard
Storyboard
Stories, Triggers, Scenarios, Feelings
Comic
Influence Map – Empathy Map
B2B
Steve Blank: Build the Organization Map
Steve Blank: The Influence Map
6 elements > 6 questions
Homework
Earlyvangelist P/F/B
Influence Map
Empathy Map
Value proposition - MVP
Value proposition model
From market to competitive advantage
Value proposition model
Earlyvangelist P/F/B
Value proposition canvas
Value proposition's
Cost - Risk - Benefit
Business model canvas + Value proposition canvas
Business model canvas + Value proposition canvas
Why, How, What?
assumptions
Value proposition designer
Uniqueness
Value Audit
the challenge: balancing act
the challenge: balancing act
Sample customer Discovery Scorecard
Product Channel
Product Positioning Statment Template
Customer Funnel
Savings calculator
MVP - Minimal Viable Product
Minimal Viable Product
Minimal Viable Product
The four levels of selling points
minimum + Viable
Keep it simple
MVP
The value of launching an exceptional product vs. an MVP
Cash - Time
Viable
Roadmap
MVP
VPC
Product Creation
Entrepreneurship Science and …
The Art of Product Creation
The Art of Product Creation
Zen and the art of motorcycle maintenance
Curiosity gave life to creativity
Value Creation
"Everything you can imagine is real." Pablo Picasso
Keep it simple
Design thinking
Design thinking process
Design thinking process
Iron triangle
Conditions
how to brainstorm: Rules
Canvasing - Tools and Processes
Systematically test your model
BMC
Lean Canvas
Concept design
Driving trends
BMC Product Canvas
Product Increment MVP
Product Vision
Product Vision
Lean Canvas
Design your own canvas
Service bluprint
Service bluprint
Service bluprint
Service bluprint
Earlyvangelist P/F/B
VPC
Reserved
Lean Startup
User Group
Personal Development
Part 2: Customer side
Part 2: Customer side
Part 2: Customer side
Part 2: Customer side
VPC