Market segmentation

  • Kristjan Pečanac
  • November 2013

Slide contents

  • Market 1 of 2
  • Market – What will we talk about?
  • Segmenting -> Targeting -> (Positioning)
  • Product/Market fit
  • Product/market fit?
  • Target market – product/market fit
  • Market is NP Problem
  • CUSTOMER INSIGHTS
  • Market tools
  • Customer financial metric
  • The Magic Chart
  • The Magic Chart
  • Market value & timing
  • TAM
  • New market
  • Startup Strategy Matrix
  • Market types
  • Workshop Step 2: Target market - target segment
  • Market
  • Target segment
  • Market
  • Build
  • CUSTOMER INSIGHTS