Mapiranje trga

  • Kristjan Pečanac
  • December 2014

Slide contents

  • MI inside
  • Machine Intelligence Landscape
  • Machine Intelligence
  • Analytics
  • Market dynamics
  • Market type, timing!
  • Market Stage
  • Market
  • Targeting -> Segmenting -> (Positioning)
  • Fieldoo
  • Users
  • Demand
  • Target market
  • New Users
  • Mapping customers to problems
  • Barrier/Pain Pyramid
  • Market map - problem
  • The Five Levels of Selling Points
  • Feature map: GTM strategy
  • Market map - competition
  • The Markets !
  • Target - Typical
  • TARGET MARKET
  • Segmenting readers by content
  • Segmenting readers by usage timing
  • Segmenting users by usage - ARPU
  • B2B existing customer up sale targeting
  • TARGET SEGMENT
  • Advanced B2B targeting
  • Target market
  • New breed of KPIs
  • Lean, data driven process
  • Learn, Build, Measure
  • machine - human
  • machine - human learn process
  • Business modeling framework
  • After The 5 Why?