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Business Modeling Framework
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Market segmentation
Kristjan Pečanac
May 2014
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Business Modeling Framework
Kristjan Pečanac
, 2014
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Market segmentation
Kristjan Pečanac
, 2014
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Slide contents
Business Modeling Framework
9/10 startups fail cca 95% of new products fail
Why start-ups fail?
After The 5 Why?
Elephant
New market
Market stage
Market is NP Problem
Market is NP Problem
Targeting -> Segmenting -> (Positioning)
Market example
Market example v2
Market is NP Problem
Targeting -> Segmenting -> (Positioning)
Market example
Market example
Market example v2
How to think?
Phases
Nail it then scale it!
Customer Development
Customer Development
Nail it then scale it!
Customer Development
Process
BUSINESS MODELING FRAMEWORK
⥁
BUSINESS MODELING FRAMEWORK
Experiment Report/Plan
Validation Board
Experiment Report/Plan
Customer Development
- Validation Board
Business modeling framework
Validation board
Capture time dynamics
Tracking
Model Box
Market map - problem
Business Model Canvas
The Magic Chart
Market tools
Target market
Market
Target segment
segmentation
Segmentation example
Clustering
Influence Map
Empathy Map
Product tools
What are they really buying?
Product Magic Mix
Value Proposition Canvas
B2B - business
Problem/Feature/Benefit
B2C - consumer
Feelings
Customer Journey Map
Balancing Act
Earlyvangelist P/F/B
Lean strategy & Metrics
Lean Goal / Milestones
Cohorts
Retention Cohort
Cohorts
Retention Cohort
BY FRED WILSON
Retention Cohort
Get, Keep & Grow Customers
Crossing the Chasm
Target - Typical
Metrics vs. KPIs
Dashboard
Market is NP Problem
Earlyvangelist Pyramid
Define optimal user segment
Optimal customer
Systematically test your model