Market segmentation
  • Kristjan Pečanac
  • June 2014

Slide contents

  • Market 1 of 2
  • Market – What will we talk about?
  • Targeting -> Segmenting -> (Positioning)
  • Product/Market fit
  • Targeting -> Segmenting -> (Positioning)
  • Product/market fit?
  • Target market – product/market fit
  • Market is NP Problem
  • Target - Typical
  • Segmentation
  • Target - Typical
  • Customer financial metric
  • Target - Typical
  • Target - Typical
  • Customer financial metric
  • The Magic Chart
  • Customer financial metric
  • The Magic Chart
  • Customer financial metric
  • The Magic Chart
  • ModelBox
  • Market tools
  • TAM, SAM, SOM
  • TAM, SAM, SOM
  • Market value & timing
  • Market types
  • New market
  • Market Stage
  • Gartner Market Stage
  • Market Stage
  • Market types
  • Market Stage
  • Market segmentation
  • Two Views of the Same User
  • Segmentation
  • Market is NP Problem
  • Segmentation
  • TAM, SAM, SOM
  • Online market segmentation
  • Target Market
  • Homework Step 2: Target market – target segment
  • Homework
  • Market map - problem
  • Target Market
  • Market map - problem
  • Target market
  • Market map - problem
  • Target market
  • Target segment
  • Financial Cohort
  • Segment Attributes