Educate to Convert
  • Peter Keše, Viidea
  • September 2013

Slide contents

  • Education → Conversion
  • Viidea’s video platform
  • Youtube + Slideshare
  • - ...navigate the video
  • - ...or skip through slides
  • Streamlined SaaS product
  • Built in editorial
  • Mobile ready
  • Business features
  • Hosting more than 20000 videos
  • ...compared to competition
  • Great for conference videos
  • Easy to navigate long videos
  • Typical video watching statistics
  • Less churn on Viidea
  • More likely to reach key chapters
  • Optimize viewing time
  • Our everyday business [empty slide]
  • ...then one day
  • The story
  • Domain knowledge
  • Hard to sell the product
  • Marketing expertise vs Domain expertise
  • “Nerds” on stage, explain solution to domain problems
  • Published on Viidea
  • Bingo!
  • Huge improvement
  • Mailchimp integration
  • Collecting new Leads
  • Video Content Marketing
  • - Focus Shift!
  • While Karen...
  • How did each visitor watch this video?
  • Segment visitors based on behaviour and engagement
  • Segment visitors based on behaviour and engagement
  • Segment visitors based on behaviour and engagement
  • Segment visitors based on behaviour and engagement
  • Linear drop off
  • - Linear function
  • Non-linear drop off
  • - Non-linear function
  • - Match with slide timeline
  • Match with video segmentation
  • With more information
  • With more information
  • Annotate segments with slide texts
  • Semantic analysis
  • Semantic analysis to find what
  • Structure of Global Internet traffic
  • Applying analytics to business processes
  • - Mix of visitors, leads, prospects, customers
  • - Marketing activities
  • - ...for conversion
  • - Half the money spent on marketing...
  • - The customer conversion pyramid
  • - Add semantic analysis
  • - Match segments
  • - Identify customers
  • - Limit the budget
  • - Focused sales
  • - Focus on happy customers
  • - Using other channels more effectively
  • Saving money by
  • ...in practice
  • Hekovnik's lecture: "Make your data talk"
  • Attention graph
  • The key slide
  • Difficult to follow data slide
  • Applying theory to business
  • End of talk
  • Comparative analysis
  • First lecture
  • Second lecture - improvement
  • Future
  • - Chart
  • Future
  • Thank You
  • - Q&A (online dropoff)
  • - Q&A (TED talks)
  • - Q&A (video as landing page)
  • - Q&A (replaying parts of video)
  • Replay example chart