3. Empathy map
  • Kristjan Pečanac
  • June 2013

Slide contents

  • Influence/ Empathy map
  • Validation Board
  • Market Tools
  • Problem map
  • Segments
  • BMC
  • Customer Segments
  • Business model Canvas
  • Know the Segment
  • Empathy map
  • Zipcar
  • What about B2B?
  • We can aim owners
  • ... or different roles
  • What each segment needs
  • B2B
  • Steve Blank: Build the Organization Map
  • B2B
  • Steve Blank: Build the Organization Map
  • Steve Blank: The Influence Map
  • Who is the person fo empathy map?
  • 6 elements > 6 questions
  • Workshop
  • Influence map
  • Empathy Map