Makeup - Executive Summary & Marketing
  • Filip Muki Dobranić
  • October 2014

Slide contents

  • Makeup - Executive Summary & Marketing
  • What do investors buy
  • The magic word
  • Perception is key
  • Faith vs. PM fit
  • Please sir, read my buisness plan?
  • The executive summary
  • Purpose
  • The linear way
  • The grab.
  • The opportunity
  • The competitive advantage
  • Finances
  • The Five Levels of Selling Points
  • What does a brand do?
  • Your brand essence
  • Microcopy
  • Do you provide a trustable experience?
  • Name
  • Tagline