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start:Cloud 2013
4. Product Tools
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5. Marketing for startups
Kristjan Pečanac
June 2013
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4. Product Tools
Kristjan Pečanac
, 2013
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5. Marketing for startups
Filip Muki Dobranić
, 2013
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Slide contents
Revenue Sources
Elephant
How to think?
Phases
Nail it than scale it!
Customer Development
Process
Learn Build Report
Validation Board
Business modeling framework
Business model canvas
Tools
The Magic Chart
Tools
Customers Funnel
Piramida
Define optimal user segment
Piramida
Cohorts
Tools
Cohorts
Customers Funnel
Value Proposition Canvas
Problem/Solution/Benefit
Product tools
Vaildation board
Market Tools
Product tools
Focus: Value Proposition & Customer Segments
Value Proposition
We already have customer profile
Value Proposition Canvas
Problem/Solution/Benefit