1. Customer discovery
  • Kristjan Pečanac
  • May 2013

Slide contents

  • Customer discovery
  • 9/10 startups fail
  • Why start-ups fail?
  • Market
  • Market stage
  • Elephant
  • Nail it than scale it!
  • Customer Development
  • Market
  • Customer Development
  • Build - Measure - Learn
  • How to think?
  • Validation board
  • BMC
  • VB - BMGC
  • The Magic Chart
  • BMC