Storytelling
  • Simon Belak
  • May 2014

Slide contents

  • Storytelling
  • "The Universe is made of stories, not of atoms." - M. Rukeyser
  • "The Universe is made of stories, not of atoms." - M. Rukeyser
  • Stories make complex relations legible
  • Naming and counting
  • Stories spread
  • Stories plant ideas, thoughts & emotions into our brains
  • Story emerges in the space between the storyteller and her audience
  • The power of pretending
  • Fiction is subversive
  • Drama = Character + Story + Presentation
  • Hero's Journey
  • Identification
  • Road Runner
  • Dramaturgy Arc
  • Hero's Journey
  • Dramaturgy Arc
  • Customer Journey Map
  • Mechanics of storytelling
  • Details make the story
  • Flow begets immersion
  • Show, don't tell
  • Show, don't tell
  • Use evocative words
  • Anatomy of a perfect pitch