Web analytics z GA
  • Jasna Plantan
  • July 2014

Slide contents

  • Web analitika z GA
  • Web analitika
  • “You can expect what you inspect”
  • “You can expect what you inspect”
  • Zakaj?
  • 3% konverzija
  • Promet?
  • Pomemben je namen!
  • Kako?
  • Kaj merimo?
  • Zakaj Google Analytics?
  • Terminologija
  • Setup
  • Ustvari Google Analytics račun
  • Google
  • New Account
  • Settings
  • Terms of Service
  • Testing website
  • Testing website
  • Povežite z adWords računom
  • Upgrade Analytics
  • Linkom dodajte Tag-e
  • AdWords autoTaging
  • Preferences
  • Google URL tag builder
  • Tag builder
  • Google url shortener
  • Osnovni pregledi
  • Overview
  • Date Range
  • Overview
  • Compare
  • Segment
  • Audience Overview
  • Aquisition
  • Acquisition
  • Acquisition
  • All traffic
  • Organic search
  • Pages
  • Popularne vsebine
  • Location
  • Users flow
  • Informacije o obiskovalcih
  • Konverzije ciljev
  • Sources
  • Goals
  • Goal setup
  • Funnel
  • Reverse Goal Path
  • Top conversion Paths
  • Social
  • Trackbacks
  • “Real-time”
  • Experiments -> A/B testing
  • Create a new experiment
  • Malo kode za večjo kostumizacijo
  • custom dimensions and metrics
  • Events
  • Tips
  • Segment
  • Tips
  • “Every line is the perfect length if you don't measure it.”