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start:Cloud 2013
Make your data talk by Fylet
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Sequoia Deck Framework
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Make your data talk by Fylet
Dragoslav Radin
, 2013
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Slide contents
Activation-Retention flow
Get Metrics from Data
fylet.com/r?sc
Overview
Overview
theory
A2R3
Acquisition
Activation
Retention
Revenue
Referral
Get-Keep-Grow Customers
Get customers
Get Customers
Get customersAcquisition
AdWords
AdWords Keywords
AdWords Negative Keywords
AdWords History
goo.gl
Get customersActivation
Play Store
G Analytics – App Events
Internal DB
Sign up/last sign in/now
Any patterns?
Auto-clustering
Mathematica in action
G Analytics Custom Report - Cohorts
Cohort analysis
KEEP CUSTOMERSRetention
Keep Customers
Activation-Retention flow
Session reconstruction
How old are photos when transferred?
Integrated view
Get-Keep-Grow Customers
Track user all the way
Short link service
Google Play Sources
BOTTOM LINE
+100%
How do u do it?
Get Metrics from Data