• Dragoslav Radin
  • August 2013

Slide contents

  • Activation-Retention flow
  • Get Metrics from Data
  • fylet.com/r?sc
  • Overview
  • Overview
  • theory
  • A2R3
  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referral
  • Get-Keep-Grow Customers
  • Get customers
  • Get Customers
  • Get customers Acquisition
  • AdWords
  • AdWords Keywords
  • AdWords Negative Keywords
  • AdWords History
  • goo.gl
  • Get customers Activation
  • Play Store
  • G Analytics – App Events
  • Internal DB
  • Sign up/last sign in/now
  • Any patterns?
  • Auto-clustering
  • Mathematica in action
  • G Analytics Custom Report - Cohorts
  • Cohort analysis
  • KEEP CUSTOMERS Retention
  • Keep Customers
  • Activation-Retention flow
  • Session reconstruction
  • How old are photos when transferred?
  • Integrated view
  • Get-Keep-Grow Customers
  • Track user all the way
  • Short link service
  • Google Play Sources
  • BOTTOM LINE
  • +100%
  • How do u do it?
  • Get Metrics from Data