Customer Profiling
  • Kristjan Pečanac
  • June 2014

Slide contents

  • Customer Profiling
  • Discover the unexplored.
  • targeting -> segmentation -> positioning
  • The customer profiling process
  • Segmentation
  • Market Value
  • Earlyvangleist pyramid
  • Customer types
  • What are they really buying?
  • Product Magic Mix
  • B2B - business
  • B2C - consumer
  • Customer buying process
  • Customer buying cycle
  • Importance for business buyer
  • Web/mobile stages
  • Mapping Customer Perception
  • Mapping Content to the Buying Cycle
  • Buying Process Map
  • Lead Funnel Process
  • Customer Journey Mapping
  • Customer Journey Mapping
  • Customer Experience Journey
  • Feelings
  • Journey Map
  • Journey Map
  • Customer Journey Mapping Game
  • Customer Journey Map
  • Processes & Tools
  • Storyboard
  • Storyboard example
  • Stories, Triggers, Scenarios, Feelings
  • Storyboard
  • Storyboard example
  • Influence Map (B2B)
  • B2B
  • Organization Map
  • Influence Map
  • Empathy Map
  • Earlyvangelist P/F/B
  • Influence Map
  • Empathy Map
  • Persona
  • Customer Journey Map
  • Storyboard